Those who may have heard of Home Page Pays (there are probably not a lot considering that there only around a million people users at this time, which whilst impressive for a start-up brand, is not excessive in global terms) will more than likely not have heard of YOBSN.
So what is YOBSN exactly?
Standing for “Your Own Branded Social Network”, YOBSN is a default internet home page that could in time be the next facebook. Why so? Because it offers so much more. Essentially, YOBSN brings together the best of the internet on one page: multiple search engines (Google and Yahoo included), competitions, free software, free games, free educational videos, the best sites on the internet, social media..it has it all.
But what really differentiates YOBSN is the points it gives users for doing what they normally do on the internet. As these points are given free, people will now be rewarded for their normal internet usage – which is a concept quite revolutionary.
But what to do with these points? Go into the Smart Points store and redeem them for whatever takes your fancy. Need a camera? An ipod? A laptop? They’re all in the smart points store, and yours free, so long as you have enough points.
Cynics would ask how any company could afford to incentive the use of the internet, and this is perfectly understandable. The answer is advertising. A good 70% of all advertising monies on YOBSN will go towards rewarding users.
At this point, most products currently in the smart points store are American but as YOBSN spreads around the world, it’s likely that products from other countries will be included. For example, in South Africa (where YOBSN is starting to show good growth), it’s quite probable that the likes of Vodacom, MTN, 8ta or Cell C will want to have their products and services included – whilst it would also make sense for SANRAL to have its anticipated (and dreaded) toll-fees redeemable for smart points.
Then there’s Eskom. Wouldn’t it be great to be able to redeem your smart points for pre-paid electricity, just for spending time on eg facebook, Youtube or LinkedIn? There are I’m sure many online merchants who would be interested in having their products included.
Whilst I am of course not privy to Smart Media Technology’s intentions, I wouldn’t be surprised to learn that at some point discussions would commence with providers such as these. It would certainly make sense to have the smart points store stocking as wide a range of products as possible as there will be countless people joining from countries around the globe redeeming their points and the costs of distributing these products will no doubt become an issue. (Far rather to have the products available in the countries in which there are users).
It’s not a stretch to proclaim YOBSN as the world’s first FREE loyalty program, and it’s a game-breaker. After all, right now, no-one is being rewarded for using the internet. From tomorrow, you can be. Given this, it is expected that millions of people around the world will within the next few months and years be loading YOBSN as their default home page. And through the spread of word of mouth, those millions will grow to tens of millions and quite likely hundreds of millions.
And when you get to those kinds of figures, you start to attract the attention of advertisers (there are a number onboard already).
The fact is, YOBSN – or more correctly, its predecessor Home Page Pays – has shown faster growth than Facebook and it’s likely that many who are currently on facebook will migrate to this new platform – bringing their friends and fans with them – and building their own communities in the process .
After all, if you have a choice between being rewarded for using the internet and not being rewarded for using the internet, and it doesn’t cost you anything, there’s not much of a decision to be made, is there? Especially as YOBSN is a 100% secure online platform and there is no risk of viruses or malware by installing it on your computer. It works with Google Chrome, Internet explorer, Mozilla Firefox and most other systems.
To become a free user of the YOBSN platform, go to www.gerardkavonic.homepagepays.com