Advertising agency Outdoor Advertising Advertising agency

In high traffic areas, billboards stand high and mighty.

In high traffic areas, billboards stand
high and mighty.

A great way to get your brand out there.

Billboard advertising is hugely popular amongst advertisers. The challenge with the medium though is to communicate a product benefit as succinctly as possible. The average motorist has only a few seconds to absorb a message whilst hurtling down the freeway, so a billboard with 200 words is just not going to work. The rule of thumb is to keep the message SIMPLE – and to purchase sites that strategically make sense. Billboards come in all shapes and sizes and costs vary - from around R20 000 p/m to R70 000 p/m - depending on their location. In addition, there would a cost for printing artwork, which would be a once-off of between R7 500 to R20 000.

Whichever the outdoor advertising type, there will always be three costs:

  • The cost that an advertising agency will charge you to conceptualise the advertising message and supply artwork
  • The cost that the media owner will charge you to print the artwork
  • The cost that the media owner will charge you to flight your advertising (per month)

Billboards can be in the form of static billboards and digital billboards; the difference being that on a static board, only one advertising message can be shown at a time, whereas on a digital billboard, a number of ads could be shown one after the other. Digital billboards are becoming increasingly popular as they are generally cheaper to flight, the messages can be changed quickly and the creative can be “walked” around an area. On request, I can ascertain sites currently available, provide production and rental costs, make bookings and see to the artwork.

In the meantime, here is some of my work in this area.

outdoor1

outdoor2

outdoor3

 bilboard-outdoor
 Gautrain billboards concepts 3-02
billboard
Orion-061
Orion-07111
Orion-082
metalambillboard
Billboard Advertising
Outdoor Advertising
destro-billboard-advertising
Gauteng Villas
Fullers
Fullers
Fullers
Tiletoria

billboards-1

billboards-6

billboards-7

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