I think social media marketing will eventually be proven to be scientifically effective. How much one wants to bet on an unquantifiable channel is up to one’s individual risk tolerance. To me Social Media Marketing investment is like, religion heaven and hell, you should behave like it works/exists in case it actually does, but not to an extreme
Advertising Articles
Whilst giving corporate watches or company watches (they’re really one and the same) as gifts to clients or staff members is not a new idea, it’s one that seems to have gained traction over the years. And maybe because traditional corporate gifts, like bottles of wine, have just lost their sparkle.
In my twenty seven years of copywriting, I have worked in a number of top advertising agencies in Johannesburg and worked alongside many good copywriters.
What is clear is that those copywriters who continuously produce good work are those who are truly passionate about their craft and who love writing. (In fact, I’ve never met a decent advertising copywriter who doesn’t have a draft novel in a drawer somewhere). A good copywriter doesn’t just bash out copy: he or she crafts it, hones it, re-looks it and writes it over and over again until one hundred percent happy with it.
There is always some pretty amateurish radio advertising around, but the Fedbond ad that’s been flighted for what seems an eternity now truly takes the cake. You may have heard it: it’s the one that goes “nyum nyum nyum nyum nyum nyum” which is ostensibly the sound of inflation taking a bite out of one’s savings.
You would have seen them: a series of street pole posters in the middle of the M1 North Highway, between Vox Telecom’s Head Office in Waverley and the Melrose Arch business precinct.
Due to the popularity of SABC1’s TV soap, Generations, ad agencies are often asked for their thoughts pertaining to advertising on the program. Straight to it then: advertising on Generations is prohibitively expensive so if you’re don’t have a budget running into the early millions, flighting a TV commercial during this program may not be for you.
There are some really good ads on TV at the moment, but my favourite is the one for Heineken. I wish I knew who shot it and where it was shot, but it’s terrific and one of those commercials that, as a creative person in the advertising industry, you say ”Now I wish I had done that”
Being an advertising agency, I am often approached by companies asking for advertising rates. Rates to advertise on TV, rates to advertise on radio, rates to advertise on cinema, rates to advertise on billboards, rates to advertise in newspapers, rates to advertise in magazines…
Of all the questions an advertising agency could be asked, these may well be the most difficult. Why? Because they’re not easy to answer with so many variables at play. A TV commercial shot in studio is cheaper than one shot on location. A radio commercial requiring the composition of a music track is more expensive than one using library music.
Yours is a small or medium-sized business and you’re finding things tough. The first thing you need to be aware of is that you’re not alone.
