“Hi, it’s Darryl from Burchmores here…” and “Hi, I’m Lucy Hirsch”: two openings of radio commercials quite likely to irritate South African radio listeners – if they haven’t already. Now Darryl may be the nicest chap on the block but unfortunately his voice is not cut out for radio. (That’s my opinion, anyway).
Advertising Articles
Sounds like insurance, is insurance but raises questions about what’s important in the marketing of insurance. Santam’s TV advertising commercial featuring Sir Ben Kingsley (and look-alikes) is certainly memorable, watchable and very well produced, but I have doubts as to how effective it is proving in the marketplace.
It’s not a trick question. It’s just a difficult one to answer. Ask a copywriter or art director in an ad agency, and they’ll say the former. Ask a media buyer, media planner or media or marketing strategist, and they’ll say the latter.
Being an ad agency (albeit a very small one), I have cause to come across many local websites and whilst there are some pretty good ones out there and many that do the job, there are many which attempt mediocrity, but fail.It’s frustrating to come across websites like this, knowing how much a decent on-line presence can do for a company.
Years back, there were less than fifty advertising agencies in South Africa. Today, there are literally hundreds – with many being small start-ups and work-from-home operations. With this proliferation of ad and marketing agencies, a marketing manager or managing director’s decision to appoint the right one has become a lot more difficult. So, how to go about it?
In the big picture, they’re small but can sure work wonders. In recessionary times, demand for promotional items like fridge magnets normally goes out the window. This is perhaps understandable, as put next to TV advertising, print advertising, radio advertising and outdoor advertising, they’re not considered mainstream media. More likely, they’re lumped together with pens, [...]
The cost of TV advertising, or should that be, the cost of not advertising on TV? There used to be a day when only the large well-established brands would consider advertising on television in South Africa. Back then, there were only three or four TV stations and they pretty much charged what they liked. The [...]
Glamorous it isn’t, but as an advertising medium, sms marketing is simply hard to beat. As a marketing consultant and advertising agent, I have never been particularly wild about sms marketing as an advertising tool.
It’s hardly been a year and the Markex Show is with us again. In fact, Markex was hosted late last year – in August, due to the World Cup – so it’s been less than a year since the last and that’s why its coming has seemed to have caught many of us advertising-types off-guard. [...]
