The look you put out to the market. Yes, it’s important.
In today’s world, image is often more important than the reality. And it is due to this that a good corporate identity takes on added importance. More than a look, it should be an embodiment of what you stand for.
Image and perception. In this world of ours, they are often more important than the reality. And it is due to this that a good CI (for that is what a corporate identity is known as) takes on added importance. To all intents and purposes, a corporate identity is one’s public persona, and in many cases, is so much more than a business card or letterhead. More than a look, it should be an embodiment of what you stand for, and what you offer. In an age where many suffer information overload, people don’t have the time or inclination to try to figure out what it is that you do. Thus, a corporate identity that sheds light and projects the right image is a winning corporate identity. It all starts with a logo, and the roll-out of that logo. In the case of a small business, the roll-out might be limited to a business card, letterhead, brochure, email signature and website - whilst in a larger organisation, may extend to - and incorporate - office, branch and factory signage, printed and digital marketing materials and vehicle livery.
Here’s some of our design work in this area.