The look you put out to the market. Yes, it’s important.
In today’s world, image is often more important than the reality. And it is due to this that a good corporate identity takes on added importance. More than a look, it should be an embodiment of what you stand for. To all intents and purposes, a corporate identity is one’s public persona, and in many cases, is so much more than a business card, letterhead, brochures, signage and vehicle livery. In an age where many suffer information overload, people don’t have the time or inclination to try to figure out what it is that you do, or stand for. Thus, a corporate identity that sheds light and projects the right image is normally a winning corporate identity. It all starts with a logo, and the roll-out of that logo. In the case of a small business, the roll-out might be limited to a business card, letterhead, brochure, email signature and website - whilst in a larger organisation, may extend to - and incorporate - office, branch and factory signage, printed and digital marketing materials and vehicle livery.