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newspaper

It’s agreed. Newspaper advertising captures the attention

And why you should read all about it.

Advertising in newspapers has always been big and despite the explosion of all things digital will continue to be a medium of choice for advertisers.

Newspapers enjoy tremendous loyalty. Whilst one can get the news "as it breaks" on websites, TV channels and radio stations, there’s nothing like having a physical newspaper in your hands. Added to its potential for topicality, newspaper advertising is affordable and can be effectively targeted on a geographical basis.

Through my affiliation with one of the country's sharpest media planning and buying facilities, I can arrange for your newspaper advertising according to your requirements and budget.

Advertising in Newspapers. How much?

With hundreds of newspapers in South Africa, advertising rates vary tremendously. There are many variables - of which the size of the ad, the position of the ad, the numbers of colours in an ad and the day on which the ad is booked - are a few.

To give you an idea:

  • A full page b/w ad in The Sowetan will cost R69 264 excluding VAT
  • A full page b/w ad The Sunday Sun will cost R45 045 excluding VAT
  • A full page b/w ad in The Daily Sun will cost R93 093 excluding VAT
  • A full page b/w ad in The Business Day will cost R108 000 excluding VAT
  • A full page b/w ad in The Cape Argus will cost R44 499 excluding VAT
  • A full page b/w ad in The Sunday Times will cost R399 600 excluding VAT
  • A full page b/w ad in Die Beeld will cost R92 400 excluding VAT
  • A full page b/w ad in The Citizen will cost R38 688 excluding VAT
  • A full page b/w ad in Rapport will cost R230 040 excluding VAT
  • A full page b/w ad in The Star will cost R140 551 excluding VAT
  • A full page b/w ad in The Pretoria News will cost R40 969 excluding VAT

Whereas

  • A half page b/w ad in The New Age will cost R84 672 excluding VAT
  • A half page b/w ad in Ilanga will cost R14 571 excluding VAT
  • A half page b/w ad in Isolezwe will cost R19 089 excluding VAT
  • A half page b/w ad in The Sunday Sun will cost R23 100 excluding VAT
  • A half page b/w ad in The Daily Sun will cost R47 740 (Mon-Tues) and R49 560 excluding VAT
  • A half page b/w ad in The Business Day will cost R54 000 excluding VAT
  • A half page b/w ad in The Times will cost R30 080 excluding VAT
  • A half page b/w ad in The Cape Argus will cost R22 820 excluding VAT

But what if you’re not sure about which newspaper to advertise in? Given your target markets and available advertising budget I could advise in this regard.

Here’s some of my work in this area.

Guard Sence Guard Sence Guard Sence
Storage Genie Storage Genie Storage Genie
RAPS RAPS RAPS
Smooth Edge Smooth Edge Smooth Edge
Castrol Castrol Fraser Alexander Group
Castrol Castrol Fraser Alexander Group
USQ USQ USQ
Brink Cohen BCLR BCLR
Gauteng Villas Gauteng Villas Gauteng Villas

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