In the eyes of many, advertising on television is first prize.
Advertising on TV is the way to go if you're looking to reach a wide audience - and have the budget available. Whilst not cheap, TV is flexible in its offerings and, in some cases, provides discounted packages to first time advertisers. It’s an in-the-face medium and as such, is suitable for both brand-building and moving product. Whilst one could go the conventional route of 30 second TV spots, one could also look at infomercials, product-placement in locally-produced soaps or sponsoring a TV series. Through my association with (for 3 years running) Media Agency of The Year, we’re able to structure and negotiate on your behalf.
Over the years, I’ve worked on a number of commercials – some of which are shown here.
TV advertisements like those produced for Crime Stop and Houghton Harper can be produced in studio so as to keep the costs down. They’re suitable for first time advertisers who don’t have a meaningful budget to work with. For advertisers with more expansive budgets, I work with a top film production company whose work is out of the top drawer. I can see to all your TV and cinema advertising requirements: from writing a script, to storyboarding the commercial, to overseeing production, to supplying advertising material, to purchasing air time.