In the eyes of many, advertising on television is first prize.

And they have a point. The fact is, advertising on TV is the way to go if you're looking to reach a wide audience - and have the budget available. Whilst the medium isn't particularly cheap, it's flexible in its offerings and, in some cases, provides advertising packages to first time advertisers. Television is an in-the-face medium and as such, is suitable for both brand-building and moving product. Depending on the nature of your product or service, it can do a superb marketing job and there are many media strategies out there with only television on the schedule. TV offers advertisers a number of advertising options. Whilst one can go the conventional route of buying ten, fifteen, twenty, thirty and sixty second spots, one could also look at, for example, product-placement in a well-known locally-produced soap, weaving a storyline around your product or service in a popular program or sponsoring a particular TV series. These days, TV stations are exhibiting more flexibility and if they can accommodate your requirements, will go out of their way to do so. Through my association with a well-respected media buying and planning facility, we're able to structure and negotiate on your behalf. As a conceptualiser and copywriter, TV is a medium in which one can be seriously creative. Over the years, I have worked on commercials for the likes of Fedlife, Bata North Star, Rent-a-Bakkie, Sun International, National Breweries, Zimbabwe Sun Hotels and CNA – and have a number of productions in the pipeline. I can see to all your TV and cinema advertising requirements, and besides conceptualising the idea behind your commercial, can script it, storyboard it, arrange for the shooting of it and organise for its flighting on recommended stations and channels. In the meantime, here are two of my more recent television commercials (produced on a limited budget for law firm, Houghton Harper).

 

 

For your interest: I have an informal working relationship with someone who can produce TV commercials (TV messages, may be a more correct term) for as little as R15 000. This is for nothing, when one considers that a decent television ad these days could set you back R500 000. Not only can he produce you an inexpensive TV ad, he can also get it flighted on TV at discounted rates. (If you spend more than R50 000 per month, for example, you could advertise on SABC 1, 2 or 3 for 40% less). He could also get you on to certain DSTV channels with similarly-discounted packages. Of course, there are terms and conditions attached - but these are not particularly onerous. If yours is a small or medium-sized business, these packages may be worthy of consideration and I could put you on to him if you like. (Note that they are for those with a very limited budget, who have never advertised on TV before and who would like to do so with a simple and basic, no-frills, TV message).

 

If you'd like me to contact you about your TV advertising requirements, please call me on my landline 087 805 9977 or 083 444 9888. Alternatively, email me on gerard@kavonichone.co.za with "Television Advertising" in the subject line. I'll get back to you asap.

 

Used correctly, advertising on radio can be music to the ears.

 

Radio is similar to TV in that one can reach a wide and captive audience with a well-targeted and cost-effective communication. Flight a professionally-scripted and produced commercial on morning or evening drive time and the results can be most pleasing. Radio advertising is often touted as "theatre of the mind" as it has the unique ability of being able to paint a picture in the mind of the listener. The opportunity lies in painting a picture that the listener can relate to. It's all about entertaining without alienating. Produced and flighted correctly, a radio commercial can connect with your target audience like few other mediums – especially in a country with such a large and diverse radio-listening population. As with TV and cinema advertising, I can see to all your radio advertising requirements, and besides conceptualising the idea behind your commercial, can script it, produce it and organise for its flighting on recommended stations and channels according to a carefully analysed radio media schedule.

 

If you'd like me to contact you about your radio advertising requirements, please call me on my landline 087 805 9977 or 083 444 9888. Alternatively, email me on gerard@kavonichone.co.za with "Radio Advertising" in the subject line. I'll get back
to you asap.