Nandos have always been quick off the mark, looking for ways to capitalise on matters making the news and getting the brand talked about, and with their latest Bio-diversity TV commercial, have done it again.
TV commercials
Due to the popularity of SABC1’s TV soap, Generations, ad agencies are often asked for their thoughts pertaining to advertising on the program. Straight to it then: advertising on Generations is prohibitively expensive so if you’re don’t have a budget running into the early millions, flighting a TV commercial during this program may not be for you.
Of all the questions an advertising agency could be asked, these may well be the most difficult. Why? Because they’re not easy to answer with so many variables at play. A TV commercial shot in studio is cheaper than one shot on location. A radio commercial requiring the composition of a music track is more expensive than one using library music.
Sounds like insurance, is insurance but raises questions about what’s important in the marketing of insurance. Santam’s TV advertising commercial featuring Sir Ben Kingsley (and look-alikes) is certainly memorable, watchable and very well produced, but I have doubts as to how effective it is proving in the marketplace.
