Kavonic Hone

How to advertise a low-interest category product?

Wed, 12 Dec 2018 09:28:50 +0000

As an experienced Johannesburg-based copywriter (I wrote my first ad a good 30 years back), I’ve conceptualised ideas and written copy for many brands across many industries and categories – automotive, confectionary, industrial, hospitality, financial services..you name it. The majority of brands fall into either the “high interest” category or the “medium interest” category, and […]

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What South African political parties need in the run up to the election is some seriously good advertising.

Tue, 04 Dec 2018 12:42:54 +0000

If there’s one thing one can say about the current South African political landscape is that it lends itself to some strong and hard hitting advertising, and I must say, I’d love to play a part in it. Not that I’m overtly political or support any particular political party. I’m an advertising person through and […]

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It’s a recession. Do you use a big advertising agency or a small advertising agency?

Wed, 28 Nov 2018 10:06:30 +0000

A difficult question to answer, this. It depends how big your business is, and your personal preference. There are merits to both large ad agencies and small ad agencies. By having a large advertising agency service your business, you will likely have a team working on your account, so if one or more members of […]

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Why TV Advertising? And why Radio Advertising? And why Billboard Advertising? And why Print Advertising, for that matter?

Mon, 26 Nov 2018 09:41:51 +0000

In my 30 years in the South African advertising industry, the one thing that always intrigued me is the subjective way that some advertisers approach their advertising. There have been many times where I’ve sat across a boardroom table to be told by a client that the decision has been made to advertise during a […]

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Want to buy bitcoin in South Africa or other countries in Africa? Because it’s easy.

Thu, 16 Feb 2017 11:29:58 +0000

Readers of my blogs (not that I have the time to plough out tons of them) may know that besides having a passion for advertising, I have an interest in blockchain technology and a passion for bitcoin. Bitcoin is a fascinating and disruptive technology, and besides having the potential to make people seriously wealthy, could […]

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Kavonic Hone. The First South African Ad Agency to Accept Payment in Bitcoin.

Tue, 06 Dec 2016 09:53:30 +0000

Having been in the ad industry for a good 29 years, I’ve long had a passion for advertising. And since being introduced to bitcoin a year ago, I’m sold on this too. Fortunately, I can indulge in both by announcing that payments for my advertising and design services can now be made with the crypto-currency. […]

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Bitcoin. A Fad Or The Future?

Fri, 18 Nov 2016 07:49:02 +0000

Suddenly, people are starting to talk about bitcoin. It’s all over the internet – with articles that are ebullient and some, that for whetever reason, are less so. You’re either a believer or you’re not. Is it a fad? Or is it the real deal? I’m just an advertising guy (and a biased one […]

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First Bitcoin Office Opens In Africa

Fri, 07 Oct 2016 09:52:31 +0000

Last Saturday saw Bitclub Network’s bitcoin office open on Malibongwe Drive in Randburg, Johannesburg. While Bitclub has been in South Africa for a little more than eight months, the opening of its offices in Johannesburg heralds a milestone in that it turns any perception that it’s some kind of elusive or dubious network marketing opportunity […]

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Is Bitclub Network Only For Network Marketers?

Tue, 06 Sep 2016 12:00:07 +0000

As one of the people behind the launch of BitClub Network into South Arica and Africa, I’m often asked whether we cater for network marketers only – and the answer I give is: no, not at all. BitClub Network is for anyone who has an interest in, or believes in, bitcoin as a vehicle for […]

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How Is Bitclub Network Going In South Africa?

Wed, 24 Aug 2016 09:33:16 +0000

Started eight months ago by a lady in Johannesburg who had heard of bitcoin (BTC) and was intrigued by it, BitClub Network South Africa is growing in leaps and bounds. Whereas the first few meetings were (predictably) not that well-attended, these days there’s scarcely a seat to be had in the weekly BitClub Network presentations. This […]

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