If you’re going to be on the shelf, best to look your best.
Packaging design is often a determining factor in the purchasing decision. Most times, there are two things that sway your decision: the price of a product and the appearance of a product. If it appeals to the eye, and is affordable, it may well find its way into your shopping basket.
Of course, packaging is important whatever the product and wherever it may be found - in a hypermarket in the northern suburbs of Johannesburg or in a oil-stained motor spares outlet in Middleburg. These days, packaging design is no longer the preserve of packaging design companies. Take my designer and I for example. We could help you. Irrespective of what type of packaging you’re after. I’m of the opinion that if you can design an ad, billboard, washroom poster or brochure, you can design a pack too. Packaging design companies will say there’s a difference. But is there really? If you can design, you can design. Simple as that.
Here’s some of our packaging design work.