Print Advertising

Where newspaper advertising creates immediacy, magazine advertising creates intimacy and enjoys a longer shelf life. Readers of magazines normally have a strong loyalty with the publication and any advertising appearing therein levers off that loyalty. Print advertising is more affordable than, say, television advertising and can generally be more effectively targeted. Besides which, there are a myriad of advertising options available. Unless you're a national advertiser, with a correspondingly large budget, you can buy smaller space ads and enjoy more frequency. The medium also lends itself to creativity and out-the-box thinking. One can affix a business card to a magazine ad, for instance. Or a product sachet. One can make use of wrap-arounds, or bagging. There is so much newspaper and magazine advertising produced at the moment that attempts mediocrity and fails. I love the medium and assure you that if you were to get me involved, I would produce advertising that stands out, gets noticed and gets your phone to ring (even if it's a recruitment ad in a national newspaper). Through my affiliation with one of the country's largest media planning and buying organisations, I can plan your print media strategy according to your available budget. Here are some of the print ads that I've conceptualised, written and art directed over the years. (Not all of them have run, mind, and not all of them have been bought by clients, but they'll give you an idea of my conceptual and writing abilities).

If you'd like me to contact you about your print advertising requirements, please call me on my landline 087 805 9977 or 083 444 9888. Alternatively, email me on [email protected] with "Print Advertising" in the subject line. I'll get back to you asap.