Over time, brands get tired and listless.

Even the best logos and corporate identities become outdated after time and need revamping. In the same way that one trades in one's car every few years for a better, newer model, so there is a need for an updated, refreshed look for your brand from time to time. Re-looking your corporate identity has everything to do with the need to stay relevant, and it is an important consideration. Your logo is to all extents and purposes the face of your company. It's what people remember and associate you with. If your corporate identity is conservative, your company will be viewed as conservative. Perceptions in the market are all-important. Whilst the reality may be totally different, it is the perception that you create out there that ultimately dictates how your target market will feel about your brand. Logos are typically underpinned and accompanied by positioning statements or pay-off lines, which are either descriptive or position your product or service in the market. These need to be thought out carefully, and strategically. ("Simply the best" just doesn't cut it). I work with a corporate identity specialist who can take you from where you are to where you need to be. Here are some recent logo and business card designs for you to look at.

If you'd like me to contact you about your logo or corporate identity design requirements, please call me on my landline 087 805 9977 or 083 444 9888. Alternatively, email me on gerard@kavonichone.co.za with "Logo or CI" in the subject line. I'll get back to you asap.