The importance of a well-designed website cannot be underestimated.

Ten or fifteen years ago, a website and on-line presence were considered the preserve of only the most tech-savvy, and progressive. Today, they’re absolutely essential. In fact, it’s no longer enough to just have an on-line presence: your website needs to have that “WOW” factor. Today, many South Africans in search of a product, service or more information will surf the internet until they find what they’re looking for. If your website doesn't convey the right impression, impress or quickly show them what they’re after, they'll continue looking. Whilst pretty much everyone living knows at least someone they can turn to to have a website designed, it invariably makes sense to use a designer who knows their front-end from their back-end. I work with qualified designers and programmers: professionals who take my website scripts and create magic. Having a professionally-scripted and aesthetically-pleasing website, however, is just the first step. The second is to optimise it so that it WORKS for you. If it's not correctly optimised for search engines, you're dead in the water - with a website that looks good, but which remains unvisited. Search engine optimisation is a highly specialised field, requiring patience, understanding and skill. It is NOT a process to be handed over to a designer who, as an aside, mentions “Oh yes, I do search engine optimisation too”. (If you’re told this, run for the hills). Once your website is correctly optimised, it needs to be promoted. This is where the likes of blogging, Facebook, Twitter and Google Adwords come into play. Whilst you may understand the processes involved, many are frightened by them. I work with an on-line marketing specialist who can see to it that your website attracts traffic and that your on-line presence WORKS for you. (Yes, he’s that good). I could put you in contact with him if you like. In the meantime, here are a few sites for you to look at – produced by the digital agency I work with. By having them involved, you’ll get an online presence that positions your company or brand the way it should be positioned. Optimally. And beautifully.

 

 

 

If, however, your available budget is on the low side, and your requirements are more basic, I’ll happily take on the design responsibiities myself and have your site built by a developer I work with. If you currently HAVE a website and are not sure whether it makes the grade, by all means, email me. If it’s good enough, I’ll say so. And if it’s not good enough, I’ll say so too. Whilst my name may be Gerard, most times, you’ll find me frank. To your benefit, of course.

 

If you’d like me to contact you about your website or other on-line marketing requirements, please call me on my landline number 087 805 9977 or 083 444 9888. Alternatively, email me on gerard@kavonichone.co.za with “Website or On-line Marketing” in the subject line. I’ll get back to you asap.