The importance of a well-designed website cannot be underestimated.

Ten or fifteen years ago, a website and on-line presence were considered the preserve of only the most tech-savvy, and progressive. Today, they're absolutely essential. In fact, it's no longer enough to just have an on-line presence: your website has to that "wow" factor. Today, many South Africans in search of a product, service or more information will surf the internet until they find what they're looking for. If your website doesn't convey the right impression, or quickly show them what they're after, they'll continue looking. Whilst pretty much everyone living knows at least someone they can turn to to get a website designed, it invariably makes sense to use a designer who knows their front-end from their back-end. I work with superb designers: people who take my scripts and create magic. Having a professionally-scripted and aesthetically-pleasing website, however, is just the first step. The second is to optimise it so that it WORKS for you. If it's not correctly optimised for search engines, you're dead in the water - with a website that looks good, but which remains unvisited. Search engine optimisation is a highly specialised field, requiring patience, understanding and skill. It is not a process that one should hand over to a designer who, as an aside, mentions "Oh yes, I do search engine optimisation too". (If you're told this, be very cautious). Once your website is correctly optimised, it will need to be promoted. This is where the likes of blogging, Facebook, Twitter and Google Adwords come into play. Whilst many people understand the processes involved, others are frightened by them. I work with on-line marketing specialists who can see to it that your website attracts traffic and that your on-line presence works for you. In the meantime, here are a few sites for you to look at.

 

 

 

If you'd like me to contact you about your website design or online marketing requirements, please call me on my landline 087 805 9977 or 083 444 9888. Alternatively, email me on gerard@kavonichone.co.za with "Website or online marketing" in the subject line. I'll get back to you asap.